• Sending emails with the purpose of enhancing the relationship of a merchant with its current customers and to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in emails sent by other companies to their customers.
• Emails that are being sent on the Internet

E-mail Marketing Advantages

• The advantage of a mailing list is clearly the ability to distribute information to a wide range of potential customers at affordable cost.
• Compared to other media investments, it is less expensive.
• An exact Return on investment can be tracked and has proven to be high when done properly.
• It is instant, as opposed to a mailed advertisement.
• It lets the advertiser push the message to its audience.
• It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read receipts, click through, etc.
• Advertisers generate repeat business affordably and automatically.
• Over half of Internet users check or send email on a typical day.
• Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.

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